Dr. Aaron Ahuvia is the Czarnecki Professor of Marketing at the University of Michigan-Dearborn, the world’s leading expert on brand love, and the winner of the Stetik Group Brand Relationship Award, for research with the greatest impact on marketing practice.

His popular book, The Things We Love, has been named by Amazon as a “best business book.” A Stanford University study ranked him in the top 2% of all scientists worldwide. He has been a guest on the Oprah Winfrey Show. Dr. Ahuvia works regularly with Google and has spoken at leading companies around the world.

Every business wants what brand love offers: long-term growth, brand loyalty, customer superfans, higher net promoter scores, brand evangelism, and pricing power. Yet when companies try to build consumer passion for their brands, they often generate a lukewarm response. Recent breakthroughs in neuroscience have finally discovered the core of the problem. To build brand love, you need three key ingredients, and most companies leave one out. In this talk, you’ll learn this secret ingredient and how to make it work for you.